Icelanders Line-Up For Last McMeal

Remember the Whopper Freakout, where Burger King played a nasty prank on customers claiming to have discontinued their champion burg? Well that clever bit of reality advertising has become too true for McDonald’s fans in Iceland. And they’re lining up in thousands to, literally, pay last respects to the Big Mac.

“Sales have not just gone up, it’s gone turbo.”

Reminds me of John Moore’s Would You Miss series, too.