Icelanders Line-Up For Last McMeal
Remember the Whopper Freakout, where Burger King played a nasty prank on customers claiming to have discontinued their champion burg? Well that clever bit of reality advertising has become too true for McDonald’s fans in Iceland. And they’re lining up in thousands to, literally, pay last respects to the Big Mac.
“Sales have not just gone up, it’s gone turbo.”
Reminds me of John Moore’s Would You Miss series, too.
“How Genetics Works”
A fun image via popurls.com
Collectors Are The New Consumers
Godin is the master at making the complicated simple. Attention anyone working in a field where your product can be digitized (think books, music, film, photography, etc), please have a read and substitute your field for books/publishing:
Books are souvenirs that hold ideas. Ideas are free. If no one knows about your idea, you fail. If your idea doesn’t spread, you fail. If your idea spreads but no one wants to own the souvenir edition, you fail.
–
No one is going to read Potter online, even if it’s free. Holding and owning the book, remembering when and how you got it… that’s what you’re paying for. Books are great at holding memories. They’re lousy at keeping secrets.
–
Book publishers don’t make authors successful (clarification: 175,000 new authors a year, 300 become successful because of publishers). Authors make themselves successful by earning the privilege of having a platform, by creating ideas that spread, and yes, by building a tribe. (Source 1, 2)
This presentation changed my Saturday.
