Posted by: sean hazell | February 10, 2009

The User-Generated Market

Don’t Call It A Comeback

Consumer created marketing has been thrust into the spotlight again recently with the Doritos Superbowl Win and with the reality that companies are just spending less. I’ve been keeping tabs on this space for a while now because of AdBakery, so I figured I’d share the players I’m aware of:

Related:

UPDATED (thanks Glyn & James)

Who knew there was such a whack, eh? I’ll save specific analysis for a later post, but it’ll be interesting to watch how this group evolves. In my mind there is still no clear current front runner, however that can change pretty quickly with a successful story or two.

Posted in His Nurture Posts | Tags: , , , ,

«
»

Responses

  1. Sean, thanks for the wrap up and inclusion of AdHack. The only additions I have are:

    * Brickfish: http://brickfish.com

    * Google Ad Creation Marketplace (which is very shadowy and not well presented or promoted): http://www.google.com/intl/en/adwords/acm/overview.html

    By: James on February 11, 2009
    at 11:06 am

    Reply

    • Thanks for those James. I’ll add ‘em to the list.

      By: sean hazell on February 11, 2009
      at 2:11 pm

      Reply

  2. Hey guys – thanks for posting this list. For some reason I just now got here (thanks, Google analytics fail!). Thanks for including us in your list. We’re honored, especially to be second on the list! :)

    Please let me know if there’s every anything I can do for you. Perhaps there’s some cross promotional stuff we could do? Also, would AdBakery accept advertising from us?

    Cheers!

    By: Mark Schoneveld on June 23, 2009
    at 10:41 am

    Reply

    • Hey Mark. I’m trying not to put advertising up on AdBakery for the time being. But perhaps we can find some cross-promotional opportunities… let me think about it a bit. Thanks for reaching out!

      -Sean

      By: sean hazell on June 23, 2009
      at 10:58 am

      Reply

  3. Great list – Advertising contests are growing fast – at VidOpp.com we specialize in video.

    By: Douglas on June 28, 2009
    at 4:45 pm

    Reply

  4. [...] Despite the industry outrage over spec assignments, the reality is that its increasingly happening in new and big ways. I’ve collected a long-list of crowdsourcing sites here. [...]

    By: Don’t Fear The Crowd « her Nature his Nurture on September 14, 2009
    at 2:56 pm

    Reply


Leave a response






Your response:

Categories