Comments on: Emotionally Intelligent Marketing

By: 8 Reasons Misery Loves Your Non-Human Company « her Nature his Nurture

8 Reasons Misery Loves Your Non-Human Company « her Nature his Nurture — Wed, 10 Jun 2009 13:15:59 +0000

[...] Non-Human Company If you read this blog on occasion, chances are you have read me ramble on human companies. With so much interesting thinking around this subject, I want to try to collect some [...]

By: Human Character in Advertising « her Nature his Nurture

Human Character in Advertising « her Nature his Nurture — Tue, 05 May 2009 13:36:00 +0000

[...] Character in Advertising I’ve already written too much on the value of humanizing brands (especially in recession). Here are a couple large food companies [...]

By: Human Branding « her Nature his Nurture

Human Branding « her Nature his Nurture — Fri, 02 Jan 2009 02:30:41 +0000

[...] some holiday travels. Spent a night in a Four Point Sheraton in Kingston, Ont, and noticed some emotionally intelligent marketing. It’s nice to see a value brand having a little fun in an all-too-often stuffy hotel industry. I [...]