Comments on: the Agency’s Farm Team http://hernaturehisnurture.com/2008/08/25/the-agencys-farm-team/ a his & hers weblog of worlds apart Wed, 18 Aug 2010 13:49:30 +0000 hourly 1 http://wordpress.com/ By: giles rhys jones http://hernaturehisnurture.com/2008/08/25/the-agencys-farm-team/#comment-134 giles rhys jones Mon, 17 Nov 2008 14:25:09 +0000 http://hernaturehisnurture.wordpress.com/?p=335#comment-134 the farm is the exact model for ogily labs london - nice post and cheers for the link. the farm is the exact model for ogily labs london – nice post and cheers for the link.

]]> By: Marketing Eficiente » Blog Archive » The Pop-Up Farm Team http://hernaturehisnurture.com/2008/08/25/the-agencys-farm-team/#comment-102 Marketing Eficiente » Blog Archive » The Pop-Up Farm Team Wed, 17 Sep 2008 20:03:48 +0000 http://hernaturehisnurture.wordpress.com/?p=335#comment-102 [...] uno te sorprenderá! Muchas gracias por tu visita!I recently wrote about the concept of an Agency Farm Team. The thinking behind a pop-up agency is not dissimilar: Porter Novelli, a leading public relations [...] [...] uno te sorprenderá! Muchas gracias por tu visita!I recently wrote about the concept of an Agency Farm Team. The thinking behind a pop-up agency is not dissimilar: Porter Novelli, a leading public relations [...]

]]> By: The Pop-Up Farm Team « her Nature his Nurture http://hernaturehisnurture.com/2008/08/25/the-agencys-farm-team/#comment-101 The Pop-Up Farm Team « her Nature his Nurture Wed, 17 Sep 2008 18:23:55 +0000 http://hernaturehisnurture.wordpress.com/?p=335#comment-101 [...] Pop-Up Farm Team I recently wrote about the concept of an Agency Farm Team. The thinking behind a pop-up agency is not dissimilar: Porter Novelli, a leading public relations [...] [...] Pop-Up Farm Team I recently wrote about the concept of an Agency Farm Team. The thinking behind a pop-up agency is not dissimilar: Porter Novelli, a leading public relations [...]

]]> By: sean hazell http://hernaturehisnurture.com/2008/08/25/the-agencys-farm-team/#comment-94 sean hazell Wed, 27 Aug 2008 18:01:25 +0000 http://hernaturehisnurture.wordpress.com/?p=335#comment-94 I appreciate your feedback Jen. Clearly it's a very broad, somewhat naive, thought. I definitely think the large agencies would have best capacity to pull it off. And as for appropriate compensation with growth, ideally you could build in revenue-sharing as Anomaly has successfully done recently: http://agencyspy.wordpress.com/2007/07/27/why-anomaly-is-going-to-rock-you/ I appreciate your feedback Jen. Clearly it’s a very broad, somewhat naive, thought. I definitely think the large agencies would have best capacity to pull it off. And as for appropriate compensation with growth, ideally you could build in revenue-sharing as Anomaly has successfully done recently:

http://agencyspy.wordpress.com/2007/07/27/why-anomaly-is-going-to-rock-you/

]]> By: JJJ http://hernaturehisnurture.com/2008/08/25/the-agencys-farm-team/#comment-93 JJJ Wed, 27 Aug 2008 16:59:31 +0000 http://hernaturehisnurture.wordpress.com/?p=335#comment-93 While I applaud this idea, and think it makes great sense, there's a part of me that is a little sceptical. Maybe it's because I run an agency, and am often on the receiving end of the 'we'll start small, but we want you to grow with us...' line. The reality is, that all too often the agency's fees don't grow in relation to the success of the company you are representing. It's not a stumbling block, just a reminder that for this idea to be a win:win agencies need to make sure up front that they are rewarded for their efforts when one of the hot new products becomes a household name, selling millions... While I applaud this idea, and think it makes great sense, there’s a part of me that is a little sceptical. Maybe it’s because I run an agency, and am often on the receiving end of the ‘we’ll start small, but we want you to grow with us…’ line. The reality is, that all too often the agency’s fees don’t grow in relation to the success of the company you are representing.

It’s not a stumbling block, just a reminder that for this idea to be a win:win agencies need to make sure up front that they are rewarded for their efforts when one of the hot new products becomes a household name, selling millions…

]]> By: sean hazell http://hernaturehisnurture.com/2008/08/25/the-agencys-farm-team/#comment-91 sean hazell Mon, 25 Aug 2008 15:38:54 +0000 http://hernaturehisnurture.wordpress.com/?p=335#comment-91 yeah, agree that agencies can use these clients as cases for larger clients liam. right now many agencies are "using" not-for-profits for this sort of thing. but it's often tough to relay learnings to for-profit products. regarding your car commercial idea. let's hear it. that's what AdBakery is for. yeah, agree that agencies can use these clients as cases for larger clients liam. right now many agencies are “using” not-for-profits for this sort of thing. but it’s often tough to relay learnings to for-profit products.

regarding your car commercial idea. let’s hear it. that’s what AdBakery is for.

]]> By: liam http://hernaturehisnurture.com/2008/08/25/the-agencys-farm-team/#comment-90 liam Mon, 25 Aug 2008 15:11:19 +0000 http://hernaturehisnurture.wordpress.com/?p=335#comment-90 related: this is a good idea. it'd also give the marketers the chance to try out some new ideas/strategies on a more pliable client - almost like a form of research to present to the big clients. related: this is a good idea. it’d also give the marketers the chance to try out some new ideas/strategies on a more pliable client – almost like a form of research to present to the big clients.

]]> By: liam http://hernaturehisnurture.com/2008/08/25/the-agencys-farm-team/#comment-89 liam Mon, 25 Aug 2008 15:07:58 +0000 http://hernaturehisnurture.wordpress.com/?p=335#comment-89 unrelated: d'you know any ad firms that are looking to create the definitive car commercial of the 2000s? i have the idea. unrelated: d’you know any ad firms that are looking to create the definitive car commercial of the 2000s? i have the idea.

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