– Invite your customer into your workplace to learn how your business works
– Open your office, back-shop, or factory doors for the day to give your customers a behind the scenes glimpse of your working environment
– Your employees represent your brand for the day
– Customers see for themselves what truly makes your company special
Why It works:
– It’s the ultimate case for accountability and transparency
– Responsible businesses will be rewarded for their good practice; irresponsible competitors will be exposed. Can you imagine the charade some companies would try to pull? False scripting points and employee actors!
Obviously this idea would be difficult to make happen. But if a few influential partners jumped aboard and issued a corporate challenge, I believe it could potentially make a real, positive impact. What do you think? Does anyone spring to mind that might be interested in championing such a crazy idea? Anyone? Bueller? Godin? It’s an idea I’d love to share out.
1. Fairmont’s Shop with The Chef initiative demonstrates the value of a non-traditional employee/ customer interaction. Not surprisingly they have been named a category leader in social responsibility.
2. A search for “take your customer to work” uncovered this rant. I guess I’m not the only one who sees value in the concept.